Concept Prototype

Mutual of Omaha

Step 1 of 3

Complete Your Registration

Spartan Beast race course in the Pacific Northwest mountains

Spartan Beast 2026

Seattle, WAOctober 17, 2026

Beast Registration

Full course · 13+ miles

$40.00

Participant Information

Step 2 of 3

Protect Your Training Journey

Preparing for race day takes months of dedication. Add optional training coverage leading up to your event.

Today
Race Day
6 months of coverage active

Selected Coverage

6 Months Coverage

$18

one-time

Training injury protection during your build-up

Coverage active from purchase through race day

Simple claims process — no paperwork required

Step 3 of 3

Stay Informed About Protection Options

Communication preferences

Mutual of Omaha

Receive updates about insurance products and protection options that may be relevant to your race participation.

Order Summary

Beast Registration

Spartan Beast 2026 · Seattle, WA

$40.00

Training Coverage

6 Months Coverage

+$18.00

Total

$58.00

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Executive Overview

How The Ecosystem Works

A single registration event triggers a complete engagement and revenue flywheel across carriers, organizers, and platform partners.

Race Registration

Participant selects event and ticket tier

Participant Information

Personal details and contact data captured

TCPA Consent

Compliant opt-in to insurance communications

Training Insurance Selection

Optional coverage upsell at point of registration

Checkout Complete

Registration confirmed, data securely stored

Email & SMS Engagement

Automated training tips and coverage reminders

Insurance Opportunities

Future products surfaced based on participant profile

Conversion Tracking

Full-funnel analytics for all ecosystem partners

Potential Revenue Flow

Illustrative metrics only. Actual results will vary based on event size, participant demographics, and market conditions.

10,000

Total Registrants

Illustrative event size

35%

Attach Rate

Insurance opt-in rate

3,500

Coverage Purchases

Participants covered

$13.40

Avg. Purchase Value

Weighted average coverage

$46,900

Projected Revenue

Gross insurance premium

Illustrative only. All metrics above are hypothetical estimates for strategic planning purposes. This prototype is intended to align carriers, brokers, race organizers, and platform partners around a future-state vision — not to represent guaranteed financial outcomes.